Blog · Deployment

Should You Publish Your App on the App Store and Google Play?

People often assume an app has to be on the stores. That's false. Publishing on the App Store and Google Play has real advantages, but it's not mandatory. Here's how to decide based on your customers and your budget.

The advantages of publishing on the stores

• An official presence on the App Store and Google Play, reassuring for your customers.
• A maximal native experience (notifications, performance).
• Extra visibility through search inside the stores.
• The classic installation everyone is already used to.

The constraints of the stores

Publishing requires developer accounts (paid), compliance with Apple's and Google's rules, a review process, and updates to submit. Nothing insurmountable: at Kodex Production, we handle this whole side for you. But it's a budget and a timeline to plan for.

The alternative: a PWA, with no store required

A PWA installs directly from your website, in one click, with no store. It updates instantly, costs less to deploy and works everywhere. For many businesses and independents, it's the fastest and most affordable way to launch an app. Find out more: native or PWA.

How to decide?

Ask yourself a simple question: do your customers look for your app on the stores, or will they install it via a link you send them? If store presence is strategic for you, we publish. Otherwise, a PWA saves you time and money. And nothing stops you from starting with a PWA, then publishing a native version once the project grows.

We handle the publishing

Whether you choose the stores or a PWA, you have nothing technical to manage: developer accounts, listings, going live, updates. We deliver your app ready to use, starting at €2,990 excl. VAT.